NEROLAC BRINGS ITS BRAND AMBASSADOR SRK TO KOLKATA

Webdesk, TNI Kolkata, 12th January, 2016: Kansai Nerolac Paints Ltd (KNPL), have launched a unique coffee table book, ‘Shades of Bengal’ to commemorate their deep rooted connection with Bengal, a state soaked in rich tradition, culture and spirituality. Bollywood superstar Mr. Shah Rukh Khan, along with Mr. Ram Mehrotra, VP Sales and Marketing, Decorative Paints, Kansai Nerolac Paints Limited, unveiled the book and introduced Nerolac Pearls Emulsion Paint on Monday, 11th January 2016 at a glittering ceremony in Kolkata. ‘Shades of Bengal’ is an ode to the vibrant and varied colors of humanity reflected in the rich cultural heritage of Bengal. This coffee table book celebrates the spirit of Bengal from its landscape and festivals to the heart of it all – its people. Commenting on the launch of ‘Shades of Bengal’, Brand Ambassador and Bollywood superstar Mr. Shah Rukh Khan said, “My love for Bengal is a well-known fact. The vibrant spirit of this city always amazes and inspires me to keep coming back for more. I am pleased that Nerolac, a brand that I have been associated with shares my love of the city and has decided to make me a part of this celebration of the spirit of Bengal. Mr. Ram Mehrotra, VP Sales and Marketing, Decorative Paints, Kansai Nerolac Paints Limited said, “Nerolac’s association with West Bengal dates back many decades and it continues to be an important market for us. Our endeavor has always been to introduce products that celebrate the spirit of the state and its people.